Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between. Relationships between brand personality (bp) and brand loyalty this study was carried studies to look into the effects of brand personality on. Brand personality and brand equity: evidence from the sportswear impact of brand personality on brand equity based on data collected from. In order to understand the effect that the brand identity has on consumers, the consistency of identity with the brand concept has to be emphasized through the . The purpose of this research is to review the impact of various dimensions of brand personality which includes: honesty, qualification, being exciting, perfection,.
Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in sri lanka mohamed riyas1 and hmrp. The purpose of this study is to examine the effect of restaurant brand personality on customer's emotions (positive and negative), customer satisfaction, and br. Many researchers have investigated the effects of brand personality on brand equity however, the antecedent factors contributing to the development of brand . The effect of consumer satisfaction and brand personality on brand loyalty within consumer personality traits framework (case study: home appliances products.
This research proposes that some brand personality dimensions relate more to dimension appears to have similar effects on both brand trust and brand affect. The purpose of this research is to offer a model that incorporates both direct and indirect effects of brand's perceived personality on three major relational. 235 brand personality ruggedness and customers purchase decision table 416 model 2: logistic regression results for moderating effects. The findings show that brand personality, e-wom and brand equity have positive and significant effects on customer's purchase intentions.
Needs to better understand the impact of brand personality on brand choice and explanatory power of the personality scale on brand choice. Cross‐sectional study not capturing potential long‐term effects of extensions with poor fit longitudinal research is needed, as are replications with different. The results show that personality congruency has positive and significance effect on customer-brand relationship dimensions (self- connection, partner quality. In this pilot study investigating the impacts of automobile brand personality perceptions of turkish consumers on their attitudinal and behavioral.
This study proposes and empirically tests the impact of two dimensions of brand personality (excitement and sincerity) on brand love and, subsequently, on store . Specifically, this research examines the effect of brand identity fusion on consumers' responses to different brand transgressions by comparing brand identity. Sequent situational impact of a brand's imagery beliefs on preference anecdotal and journalistic evidence of the neces- sity of brand personality imagery to be.
1997 plummer, 2000) human personality and brand personality are distinct, stable and have independent effect on brand choice (helgeson and supphellen, . Brand may simultaneously possess multiple dimensions of brand personality the relative impact of each dimension of brand personality has been largely. Brand personality is a set of human characteristics that are attributed to a brand name the halo effect describes a consumer's bias toward a maker's.
Title: the impact of corporate visual identity on brand personality corporate visual identity (cvi) are perceived as the communicators of brand personality and . Equation modeling to investigate the effect of brand personality variable on four between brand personality and trust, affection, loyalty and. Dimensions of brand personality jennifer l aaker jmr, journal of marketing research aug 1997 34, 3 abi/inform global pg 347. This article examines the roles of the perception of brand personality in consumers' brand preference and loyalty this research conducts a survey of 300 adults.